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Thursday, January 03, 2008
SG Huh Part 5: Creative pricing strategy

I was helping my friend to look for a Creative mp3 player, probably the Zen 8GB credit card sized media player. We went to Funan/Sim Lim to take a look and saw the price of the 8GB ranging around S$ 320-350.

Before i went back, i remembered that the prices in the states weren't that expensive, and i told him so. He decided not to purchase it that day, and we went on to do our other geekie shopping.

After coming back here, i found that Buy.com has currently a offer for it at around US$130 after rebates. That's only around S$190, using a very generous exchange rate of 1.45x.  $190 vs $320. Wow.. that's a huge difference right there.

Comparing just between the online stores of Creative in Singapore and USA also show a huge difference. The US store has it currently at around U$150 (choose 8GB in the dropdown) , vs S$349 in the Singapore online store.

The current exchange rate is around 1.43-1.45, but yet, this two prices has a exchange rate of 2.33!

The pun on the title of this post is intended. 8) Why so huh? Time for me to get the player for him here then.

posted by Jonathan at 7:32 PM | Permalink |